Selected working brand · Cynthia & Keith
Treasury InFocus
Closed circles. Forest green and sage. A balanced name, with a capital I and F in the single word InFocus.

Forest greenSageWarm ivory
Two complete circles suggest connection and continuity: financial judgment connected with practical implementation, and strategy connected with the people who do the work.
Insight · Implementation · Impact
The sole brand tagline, with all three words upright in forest green and separated by centered dots. The service framework remains Assess → Plan → Implement → Support. Ongoing support is explained in the service copy and scoped for each engagement.
Working brand artwork for review. The site header uses a scalable typographic adaptation and two closed circle outlines.
View the branded homepage ↗